Business Goal:

Increase online sales and build a predictable stream of new customers using paid digital marketing.

Challenges Identified

Our Proposed Strategy

1. Audience Research & Ad Setup

   • Identified top-performing skincare audiences

   • Built Meta Ads campaigns with engaging creative assets

   • Set up custom pixel tracking and events

2. Funnel Design & Landing Page Optimization

   • Designed a conversion-focused landing page

   • Included a lead magnet for first-time buyers (10% off code)

   • Added trust signals: reviews, clean design, fast-loading UI

3. Retargeting & Scaling

   • Created retargeting ads for cart abandoners and website visitors

   • Set up weekly performance check-ins for budget adjustments

   • A/B tested different creatives and CTA placements

Expected Outcome

• Aim for 2x return on ad spend within 60 days

• Increase average order value by 15%

• Build a growing customer email list for remarketing

• No ad campaigns currently running

• Low website conversion rate

• High cart abandonment

• Inconsistent branding across landing pages and socials

Tools Used

Meta Ads Manager · Shopify · Google Analytics · Canva · Clarity for heatmaps