Business Goal:

To increase the number of qualified leads, grow an email list of engaged prospects, and convert more people into paying clients through a simplified but effective marketing funnel.

Challenges Identified

Our Proposed Strategy

1. Lead Magnet Creation + Funnel Design

   • Developed a free downloadable checklist and positioned it as a quick-win value offer

   • Built a simple funnel:
     Freebie → Opt-in Form → Email Sequence → Call Booking Page

2. Landing Page + Offer Messaging

   • Designed a clean, mobile-friendly landing page to highlight transformation benefits, coach credibility, and clear next steps

   • Added testimonials, short intro video, and calendar integration for easy booking

3. Meta Ads Setup

   • Targeted entrepreneurs, freelancers, and aspiring coaches based on behavior and interest

   • Created multiple ad creatives and copy angles to test which message resonated best

   • Ran A/B tests on headlines, lead magnet positioning, and CTA formats

4. Automated Email Sequence

   • Wrote a 5-email welcome series to nurture subscribers toward booking

   • Included case studies, behind-the-scenes coaching tips, and client results

   • Strategically placed call-to-action links to the paid offer

Expected Outcome

• 3x increase in daily email signups within the first 30 days

• A consistent stream of 10+ coaching call bookings per week

• A long-term asset (funnel + audience) that can be used for future launches or digital course promotions

• Leads were coming in organically but inconsistently

• No structured funnel in place to capture interest

• Lack of automated follow-up system

• Website was informative but not conversion-focused

Tools Used

MailerLite · Meta Ads Manager · Calendly · Notion (for client tracking) · Canva (for lead magnet) · WordPress (landing page)